About us

Love Anamitra is a leading kids jewellery brand in India established by Royal Chains Private Limited, a pioneer in manufacturing gold jewellery & chains, for over 30 years.

Since its inception, Love Anamitra has been the go-to online jewellery brand for buying gold jewellery for infants and youngsters, having one of the biggest units for kids, offering a wide range of fun, exciting & unique designs to explore. At Love Anamitra, we promise purity, craftsmanship and transparency to everyone. We ensure our gold ornaments are as pure & precious as your little one.

Our vision is to bring happiness to the lives of all our little ones and mothers by adding more variety to kids and youth jewellery with unique, fun, attractive, comfortable & delicate styles. Explore our wide range of appealing designs from the comfort of your home.